Free stuff

A lesson learned on lead generation forms, freebies and hitting the target (audience)

The campaign A couple of years ago, I created a lead generation form for one of the larger healthcare organizations in the Pacific Northwest. The idea was fairly straightforward: In exchange for a little bit of consumer information collected from a form on the website, the hospital would send a free disease prevention kit which included a number of freebies, including a digital pedometer. Specifically, the lead form collected name, …

A project manager and content expert = quality and best results

As a web designer whose tended to my fair share of website projects, the main reason for a missed site launch deadline often comes down to a delay in content gathering, creation and curation – or a lack of adherence to an agreed upon content gathering timeline. Companies and organizations usually select a point person to be the “content shepherd”- this might mean writing the content themselves, extracting information from subject matter experts or simply requesting …

Gboard is a thumbsaver

While it may not be a lifesaver (even that remains to be seen), the Gboard iOS app from Google sure does make my thumbs happy. Gboard is a mobile keyboard and (in my opinion) an improved user experience over the traditional iOS keyboard. Without opening a separate app or window during a text conversation- I can easily search Google for pages, images and even animated GIFs. Rather than hunting and pecking for …

TMI (…or where can a web designer find the good stuff?)

There are virtually thousands (upon thousands) of tools and resources available to the padewan web designer. So much so, that finding the best information out there can leech a good portion of your design and development time (before you even begin your first project). Luckily for us, websites like Resource Cards exist to help consolidate the best resources on the web into quick view categories (think flash cards for the …